How it all began

Wholesome WaffleMix was created by Sofia Arteaga at just 14 years old, with a mission to help families enjoy healthier, simple, and delicious breakfasts.

As an athlete, student, and older sister, Sofi became increasingly aware of the health challenges many families face today — including childhood obesity, gluten sensitivities, and rising concerns around nutrition and added sugars. Inspired by her parents’ work in the food ingredient industry and guided by her mother, a food engineer, Sofi set out to create a waffle mix families could truly feel good about.

After more than 10 recipe trials, she developed a formula focused on great taste, easy preparation, and wholesome nutrition — made with only 6 simple ingredients, 0 additives, and 0 added sugar.

Since moving to Montana in 2024, Sofi has embraced the values of community, hard work, sports, and entrepreneurship. Through Wholesome.WaffleMix, she hopes to positively contribute to the community that has welcomed her family.

Wholesome WaffleMix reflects Sofi’s active lifestyle and belief that better nutrition should be accessible, versatile, and enjoyable for everyone. Whether after practice, before school, or during family mornings together, the goal is simple: create better breakfasts that support healthier lives.

Now 15 years old, Sofi is actively involved in volleyball, basketball, and track while balancing academics and entrepreneurship. She proudly represents Seeley-Swan High School with great honor and appreciation for the opportunities and values the school community has provided her.

In 2026, Wholesome Waffle Mix was recognized as a winner in the Market Day category by The Prospects and Montana Chamber Foundation, honoring young entrepreneurs creating meaningful impact in their communities.